number of sites have buckled under the pressure of increased traffic as more Americans turned to online shopping over the Black Friday weekend than those who visited brick-and-mortar stores, according to new data from the National Retail Federation.
And with Cyber Monday now in full swing, another high-profile retailer
is seeing the impact of this increased flood of online shoppers:
Target.com is the latest to suffer outages, with its online site
displaying a message to visitors citing “high traffic” as a cause of its
delays.
“So sorry,” the message reads, “but high traffic’s causing delays. If
you wouldn’t mind holding, we’ll refresh automatically & get things
going ASAP. Thank you for your patience!”
Target went down around 10 AM ET this morning, but came back
intermittently around 10:40 AM ET. Currently, there appear to be
regional outages for the site, according to early data from web
performance and monitoring solution provider Catchpoint Systems, which has been tracking the performance of e-commerce websites over this holiday shopping season.
Cyber Monday has historically been the top online shopping day of the
year as consumers returned to work then browsed online for all the
deals they couldn’t find at local retailers’ after Black Friday weekend
wrapped. However, this year, the NRF reports that 103 million Americans
shopped online over Thanksgiving through Black Friday weekend, more than
the 102 million who shopped in stores.
That shift in consumer behavior has not been without its casualties,
however. On Black Friday, Neiman Marcus’ website experienced a major
outage, which caused it to miss Black Friday altogether. The company
responded by having a “Black Saturday” sale instead, but still faced
intermittent outage through Sunday morning, only stabilizing around 5:30
AM ET.
Other sites, including Newegg and HP suffered some outages, and buzzy
newcomer Jet.com saw some delays on desktop and on mobile over the
weekend, but these were minor. Other sites like Saks (mobile),
Victoria’s Secret, (all weekend), Shutterfly, and Footlocker had
problems as well, says Catchpoint.
The increased web traffic even extended to impact PayPal, whose
service also suffered another outage this morning, causing problems for
those shoppers trying to buy from eBay and other online stores where the
payment service is offered as a checkout option. According to PayPal’s event notification page,
the live site and the API experienced a “major impact” to their
operations both yesterday and this morning. On Sunday, around 70% of
those trying to use PayPal could not due to its outage, where response
time slowed to as long as 22 seconds.
This morning, around 20% could not use PayPal, with response times
slowing to around 14 seconds. Times this slow mean that most users would
abandon the payment process. The Monday event was still flagged on
PayPal’s site as being “open,” meaning unresolved, as of the time of
writing
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